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The Book

Book_11_Rules_Social_Era“While the industrial era was about making a lot of stuff and convincing enough buyers to consume it, the Social Era is about the power of communities, of collaboration and co-creation.”

“While loyalty in a predominantly one-way, transactional exchange is fragile, commitment in a stable, bidirectional relationship is far more robust.”

“Too many 800-pound gorilllas implicitly defaulted to “make a buck” as the thing they cared most about within the walls of the enterprise, but then told a different story to create market relevance. The Social Era has raised the visibility of this gap between what organizations do and the story they (try to) tell.”

Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity…These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow.
Publication Date: September 12, 2012

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